Registration is now closed.
Doors open: 7:45 a.m. | Program: 8:00 - 9:30 am.
You’re part of marketing! Your company has been doing marketing for a while, but with business growth and new promotion channels, you feel content marketing is all over the place chasing the latest fad/squirrel. Additionally, the internal culture doesn’t align to your public image and the external connection to the customer is dated.
Changes in the economy and advances in technology are leaving many companies struggling to figure out their marketing strategy. However, the strength and condition of the brand if often not discussed.
A lot of businesses have been exposed to everything from the hip logo-gone-wrong to the high-end strategy models whose binder sits as a permanent fixture accumulating dust on employee shelves. So, when it’s time to discuss branding, people almost cringe at the mention of it. They assume it’s too costly, too time consuming and will also sit on a shelf.
In this session, you will learn:
1. How to simplify the brand conversation
2. What goes into determining the right resources to help you
3. How to dodge the shiny object
4. How to hear what your customers and staff are really saying
5. How a strong brand benefits your bottom-line beyond salesMeet the Speaker:Cari Wade, Turnbuckle Strategy & Design
Cari has over 20 years of marketing and design experience at companies like Microsoft, Nordstrom and Coldwater Creek. As VP of Ecommerce at Coldwater Creek, her focus was to create an ecommerce strategy and build an online/ mobile customer experience through promotions, merchandizing priorities and brand development. Cari led the evolution of the Nordstrom brand online to extend the company’s customer service brand value. During her tenure she created cross-channel national campaigns and lead design, photography, copy and front-end development for Nordstrom.com. She has also served as creative and marketing leadership in a national agency and at Microsoft.com. Today, Cari operates Turnbuckle Strategy and Design. Her goal is to help business share their passion and purpose with customers in ways that build valuable connections.
Sponsored by GSI's Small Business Advocate SponsorRegistration is now closed.