How to Quickly Improve Website Usability: A Step-by-Step Guide
Doors open: 7:45 a.m. | Program: 8:00 - 9:30 am.
Do you how your customers feel when they visit your website? Could you be losing business because of unknown roadblocks and confusion as they navigate it trying to find the information they need to make decisions about your company? Chances are that's the case. Join us and Ed Reese, Founder and Principal of Sixth Man Marketing as we talk about how to optimize your customer's website experience. We'll discuss how to diagnose website usability issues, better understand your customer's questions & needs, and provide a real-world step-by-step guide to make improvements designed to improve the performance of your website.
Meet Ed Reese, Founder and Principal of Sixth Man Marketing
Ed has been helping companies improve online marketing efforts for the past decade through his agency Sixth Man Marketing. His experience includes advising brands, agencies, universities, small business owners and nonprofit organizations. He's a faculty member at Local University
, an Adjunct Professor of Digital Marketing at Gonzaga University
and is a frequent speaker on the topics of analytics, usability, and digital marketing. Outside of the office, you'll likely find him spending time with his family, playing tennis, or competing in disc golf tournaments.
Sponsored by GSI's Small Business Advocate Sponsor