Becoming Trusted: Building Trust In Our Increasingly Skeptical World
Tuesday, May 14 at StartUp Spokane (610 W. 2nd Ave.)
Doors open: 7:45 a.m. | Program: 8:00 - 9:30 am.
Trust is the foundation of human relationships and the key to success in today’s business environment. Yet, as a society, we’re in a crisis of trust on a global scale. To become trusted with today’s skeptical customers, you now must first prove you are worthy of their trust.
Drawing on more than sixty years of research in neuroscience, psychology, behavioral economics and marketing, this engaging and insightful presentation uncovers the hidden truths behind the often-misunderstood concept of trust. It explains exactly how people form trusting relationships and why the conventional approach to building trust actually makes it harder to become trusted today. You’ll discover practical tips and strategies you can use to quickly build trust with others so you can perform and lead at your best. Presenter:Kevin Sanders, Founder of Becoming Trusted, LLC
A career marketer, Kevin spent more than 25 years helping build some of the world’s most respected consumer brands, including senior-level roles at Kellogg’s, The Coleman Company, and Timberland among others.
It was in these roles where Kevin began to see how trust in our society was changing and how it profoundly affected the relationship companies had with their customers. This led him to study the nature of trust and uncover exactly how people form trusting relationships with others.
Armed with this insight, he founded Becoming Trusted, LLC, a training and consulting firm to help organizations better understand how trust works and how to become trusted with today’s skeptical customers. He now spends his time speaking and training organizations on this increasingly essential professional skill.
Sponsored by GSI's Small Business Advocate Sponsor