Solving the Pricing Challenge: The Risks and Consequences of Missing Your Mark

We are so lucky and excited to have Shawn Palmer join us as he visits Spokane to hold this amazing workshop! Shawn Palmer is a Business Coach at the Seattle based non-profit Business Impact NW.

As a U.S. Navy veteran, entrepreneur, certified business coach, and featured public speaker, Shawn Palmer delivers actionable content for business owners which is rooted in relatability and practicality, and with an infusion of humor. From leadership and team dynamics to financial literacy and pricing strategies (covering people to dollar signs), Shawn has consulted with the U.S. military, government agencies, and businesses big and small. Join us for a participatory workshop which teaches the functionality, challenges, solutions, and critical roles that price and effective pricing structures play in businesses, both established and new.

Missing the mark on your pricing model is risky, and often this topic is approached with little help from a knowledgeable expert! Think to yourself for a moment, do you know what the average profit margin is for a small business? Chances are it is a lot lower than you expect, for instance the average net profit margin hovers around 7% in North America. Check out this study by the Government of Canada which was corroborated by the U.S. Small Business Administration.

https://www.ic.gc.ca/eic/site/061.nsf/eng/h_02941.html#toc-03.01