Marketing 101

Marketing doesn’t have to be complicated—it just needs to connect.

Join us for this Free Connect Zoom session featuring Tony Baird, CMO and Co-Founder of The Woodshop—a Spokane-based creative agency known for helping brands find their voice and grow their reach. Since 2015, Tony and his team have worked across industries and with businesses big and small, both local and national.

This session is designed for small business owners, start-ups, and entrepreneurs looking for practical, real-world marketing guidance.

What You’ll Learn in Marketing 101:

• Where to start with marketing (without a huge budget)
• The difference between branding and marketing—and why both matter
• Tips for choosing the right tactics for your audience
• Examples from real campaigns that worked (and why)
• Live Q&A with Tony—bring your questions!

About Free Connect

This event is part of GSI’s Free Connect series—no-cost Zoom sessions built for micro and underserved businesses in the Spokane region. Whether you’re a one-person operation or a homegrown restaurant with big dreams, Free Connect helps you access valuable resources, connections, and support.

These sessions are open to everyone—regardless of membership level or business size. If you’re looking to learn and grow, you’re invited.