Lunch and Learn: Building Your Brand
Your brand is the collection of concepts, ideas and emotions that encapsulate your organization. Too many startups and young companies overlook the branding process and take for granted the power that comes with a well thought out branding process.
As a visionary, you do not need to be skilled in branding yourself, however, itâ€™s your duty to summarize and verbalize the core ethos so a design team can translate that into your brand identify.
In this Lunch and Learn, â€œBuilding your Brand,â€ visionaries, owners and aspiring startups will learn about the power of branding and how to navigate the identity process. Takeaways will include a self-assessment designed to question your companies purpose and help you clearly communicate to a design team what your brand should resemble.