BizStreet: Becoming Trust – Building Trust in a Skeptical World

Becoming Trusted: Building Trust In Our Increasingly Skeptical World
Tuesday, May 14 at StartUp Spokane (610 W. 2nd Ave.)
Doors open: 7:45 a.m. | Program: 8:00 – 9:30 am.

Trust is the foundation of human relationships and the key to success in today’s business environment. Yet, as a society, we’re in a crisis of trust on a global scale. To become trusted with today’s skeptical customers, you now must first prove you are worthy of their trust.

But how?

Drawing on more than sixty years of research in neuroscience, psychology, behavioral economics and marketing, this engaging and insightful presentation uncovers the hidden truths behind the often-misunderstood concept of trust. It explains exactly how people form trusting relationships and why the conventional approach to building trust actually makes it harder to become trusted today. You’ll discover practical tips and strategies you can use to quickly build trust with others so you can perform and lead at your best.