BizStreet Lessons Learned from the Front Lines of COVID-19

As organizations enter the second month of coping with COVID-19, we’re seeing examples of local companies, public agencies and nonprofits connecting with their audiences to communicate through change and create opportunities for the future. The novel strain of coronavirus has presented unprecedented challenge, but consistent, proactive communication can give organizations power back.

This includes:

• *crisis communications plans and contingencies
• *regular employee and customer communications through change
• *media relations opportunities
• *strategic use of owned media channels (social media, eNews, website/blog, etc.)
• *creative virtual event strategies

Join communications strategists Michelle Hege and Christine Varela for a presentation about crisis communications principles to deploy as we continue dealing with COVID-19. They’ll share examples of organizations successfully engaging employees, customers and the broader community during a time of national crisis with lessons for everyone to apply to their own communications strategies.

MEET THE SPEAKERS
Michelle Hege, CEO, APR

Michelle is a veteran communications strategist who regularly works with companies and public agencies to build and execute brand and public education campaigns. She is the lead architect of Washington state’s “Starts with One” opioid abuse prevention campaign, among several other statewide public health campaigns. Her work has been awarded with the Public Relations Society of America’s Best of Silver Anvil and other industry recognition. She is currently working with public agencies, small businesses and health across our community on COVID-19 crisis communications.

Christine Varela, Partner, APR  

Christine is a seasoned public affairs and marketing strategist with deep experience working across the health care spectrum. She has worked with clients across the Northwest and U.S., including hospitals, public health agencies, pharmaceutical companies, and associations over the past 15 years. She regularly speaks about the future of healthcare marketing at national conferences. Christine is currently working with hospitals, small businesses and nonprofits across Washington on COVID-19 response strategy.

REGISTRATION IS REQUIRED – INTERACTIVE WEBINAR LINK WILL BE INCLUDED IN THE REGISTRATION CONFIRMATION EMAIL