5 Tips Businesses Can Use to Leverage AI

By Susan Frew, AI Super User and Entrepreneur

I have always been enamored with the world of technology. From my early days using a word processor to my first AOL account, I have been captivated by the endless possibilities that technology offers. This passion only grew stronger when I had the opportunity to work at AT&T Wireless in New York City as a sales representative. Dealing with the big and expensive phones of that era, I was tasked with targeting the Wall Street and diamond district clientele. This experience ignited my love for technology even further, as I helped launch 138 GSM markets and eventually became the general manager of two countries.

When my husband and I started our plumbing company in 2011, we embraced technology as the answer to every challenge. We went paperless, collecting email addresses from the very first day, and continuously sought out technological solutions to streamline our operations. As AI began to emerge a few years ago, I was immediately drawn to it, captivated by its efficiency and the ability to reduce errors and lighten my workload.

My love affair with AI has only deepened over time, and I voraciously consume as much content as I can, eager to learn and grow. Nothing brings me more joy than sharing my passion for AI with others, teaching them about its wonders and how they can leverage it in their own businesses. The immersive sessions I lead, where we roll up our sleeves and create practical systems on the spot, are a true labor of love.

For me, the saying “when you do what you love, you’ll never work another day in your life” couldn’t be more true. Technology, and particularly AI, has been a constant source of fascination and fulfillment. I am truly blessed to be able to share this passion with others, and I invite you to join me on this exciting journey of discovery and innovation.

As an AI super user and entrepreneur, I’ve had the privilege of working with businesses of all sizes to harness the incredible power of this transformative technology. And let me tell you, the results have been nothing short of remarkable.

In fact, AI has played a pivotal role in the growth and success of my own company. That’s why I’m excited to share 5 key strategies that have helped me – and my clients – achieve extraordinary outcomes using AI. These tips have been instrumental in unlocking the true potential of this transformative technology, and I’m confident they can help you take your business to new heights as well.

1. Harness the Power of Custom GPTs: Explore how you can utilize the flexibility of custom GPT models to develop AI-powered applications tailored to your specific business needs. This “no-code” approach allows you to rapidly create innovative solutions that set you apart from the competition.

2. Embrace the Rise of Avatars: I have been an early adopter of avatar technology, using lifelike virtual assistants to enhance marketing campaigns and increase engagement. Consider how you can integrate this emerging trend into your own customer-facing initiatives, while remaining mindful of the potential impact avatars may have, especially during sensitive times like upcoming elections.

3. Monitor the AI Landscape, Especially Big Player Moves: Stay vigilant about the latest developments from industry giants like Google, whose Gemini rollout may introduce new AI capabilities that could significantly impact your business. Be prepared to adapt quickly to capitalize on these emerging trends.

4. Anticipate the Next Generation of ChatGPT: With the rumored release of ChatGPT 5 before the summer, driven by increased competition in the space, be proactive in understanding how this new iteration of the language model can benefit your business, whether it’s through enhanced customer service, content creation, or strategic decision-making.

5. Invest in Upskilling and Collaboration: Ensure your team is equipped with the necessary skills to leverage AI effectively. Encourage ongoing learning and cross-functional collaboration to unlock the full potential of these transformative technologies within your organization.

In fact, I’m thrilled to be partnering with GSI to bring you a very special conference focused on leveraging AI for business success. Over the course of two days, we’ll dive deep into these strategies, explore real-world case studies, and give you the tools and resources you need to start harnessing the power of AI in your own company.

So, what do you say? Are you ready to join me on this exciting journey and unlock the true potential of AI? I can’t wait to see you at the AI Advantage Workshop.


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